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A funny writer teaches us how to write well (and funny)

This was a great and easy advice-interview on how to write, from a corporate blog of all places. The advice comes from Scott Dikkers, The Onion’s longest serving editor in chief. If you don’t know The Onion, please read this piece of genius.

Hướng dẫn đăng kí tên miền Hikvision toàn tập
Sunday June 07, 2020

Các loại tên miền Cập nhật 28.2.2017: Hãng HIKVISION đã dừng dịch vụ tên miền HiDDNS và thay thế bằng dịch vụ HIK-CONEECT với nhiều chức năng và cải tiến về tốc độ xem. Hiện tại các bạn có thể dùng các dịch vụ sau để thay thế cho dịch vụ HiDDNS. – Tên miền […]

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Below are some verbatim nuggets of gold:

Romania. Car market crumbled 50.3% in April
Monday May 25, 2020

Romanian car market reported another huge drop in April, due to the national lockdown introduced on March 24, in order to slow down the spread of Covid-19. Indeed, registrations collapsed 50.3% with 4.317 units sold, leading Year to Date figures to 32.290 (-27.5%).Romanian vehicles market was among the worst in Europe during the 2009 crisis, declining […]

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1. Concept is king

“Your concept — and I would equate that with your headline or title — is the flag you’re raising, it’s the shingle on your door. And if it’s not a good concept or the right concept, then you’re sunk before you’ve even written a word.”

2. The key to quality is quantity

Croatia 2020. Renault & Kia stood out in June while the market free-fell 49.6%
Monday July 20, 2020

Croatian Auto market in June 2020 reported one of the worst trends in Europe, due to its large dependence to tourism, which has been negatively impacted by a Covid-19 second wave. Indeed, 4.150 sales were registered in June (-49.6%), ending the First Half at 17.349 (-44.5%). Kia and Renault surged respectively 63.1% and 36%.Market Trend […]

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“This is how professionals work,” said Dikkers, “because they understand that most of what they write is dreck.”

[…]

4. Ruffle some feathers

“Thing is, Horatian satire isn’t really remembered because it’s toothless,” said Dikkers. “It might get a lot of laughs today but it’s not going to live in our cultural memory. Only satire that angers or offends people will be remembered.”

[…]

10. Know your joke and make sure the reader knows your joke

“Readers want to know they’re in the hands of a master who is going to manipulate them,” he said, “the way Spielberg does in his movies. He takes you on a ride, through the highs and lows.

Hi! I write about habits and spirituality and random whatevers. Click here to see the daily habits that I track. Find me on Twitter @kgao.