Italian Auto Market has progressively recovered during May, after the re-start of commercial activity. The demand grew up during the month with people visiting dealership pushed by the search of a new “individual” mobility. Total sales have been 100.385, down 49.3%.Market trend in MaySince Covid-19 stroke Italy earlier than most of the other European countries, lockdown measures were eased earlier as well. The official start of the “Stage 2” after the Anti-Covid1 national lockdown, allowed the vehicle market to significantly improve compared to previous months, going back above 100k monthly sales. Indeed, 100.385 units were registered in May (-49.3%), leading Year to Date figures to 453.034 (-44.3%). To be mentioned that the re-opening of dealership was on May 6th and the first week was almost slow as operators had to make confidence with the “new normality” due to the safety rules defined. The market progressively accelerated during the month and the -44% average decline in the month, was a comfortable -25% in the last week. As confirmed by the parallel almost positive data regarding motorcycles sales, demand for individual mobility is immediately increased and the market recovery will be faster than expected.The Italian market reacted better than other European countries which had similar reopening dates, such as Spain, which instead fell by over 70%.Post Covid19 Market TrendA new era started in March for the entire World and the immediate effect of measures taken by Italian government to counteract the spread of the virus have blocked any commercial activity in the country. After China, Italy was the first large country hit by the virus and despite the immediate actions taken by the government, the country is paying a huge contribution to this war.As far as the commercial and industrial activities, they are shut down since March 9th. As a result, March sales crumbled 85.3%, ending the Q1 at 348.329 units (-35.2%).However, as expected, in April the market halted almost completely as lockdown measures were held for the entire month, thus registering only 4.320 units (-97.5%). This was the lowest Italian monthly sales volume in over 60 years.Medium Terms Market TrendFollowing the deep lost during the 2008-2011 crisis, when market fell down from 2.4 up to 1.4 million units, the Italian vehicles market recovered in the period 2012-2017 reaching back the 1.96 million cars (plus LCVs to arrive at a total light vehicles market of 2.14 million). Back at the physiological level, the market growth ended and a new phase, moderately declining, started in the 2018, when sales declined 2.6% while holding a flat trend in 2019 with 1.92 million units sold.In 2020, according to data released by the Italian Minister of Transportation, the market was back on a negative path with Year to Date February sales at 319.745 units, down 6.9%.Tables with sales figuresIn the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 ModelsThis content is for members only. Visit the site and log in/register to read.
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