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Turkey. Land Rover, Kia & Opel shine in a steady market

Turkish Auto Market in May 2020 lost 2% from the previous year, when the sales had achieved a lower peak in a decade. The recovery in place has been stopped by Covid19 spread. Renault is on top of the list ahead of Volkswagen and Fiat. Land Rover up 128%.May 2020 Sales FiguresTurkey has been severely hit by Covid19 and the decision to return to the normality taken in May was forced by economic reasons while the virus spread looks not totally under control.New vehicles sales in May have been 32.235, down 2.4% with Year to Date figures at 183.095 (+20.1%). These data provide a false impression on the market, when not considering the extremely depressed level of the market achieved after 30 months of falls, in the period 2017-2019. Renault was market leader with 5.652 sales (+14.9%) ahead of Fiat with 5.207 (-5.9%) and Volkswagen with 1.820 (-34.6%).Top performer in the months were Opel (+100%), Kia (+137%), Land Rover (+128%) but the single brand performance is deeply depending by vehicles stock at dealer level, after a period of shut down for local plants and for import from Europe.Post Covid19 Market TrendIn order to slow down the spread of the Coronavirus, most of European countries have imposed lockdowns to various degrees. Actually, despite President Erdoğan urged citizens to stay at home, the country has not imposed strict regulations in March, allowing car dealerships to remain open.Although in March registrations have reported a positive trend (+1.6%) with 50.008 sales, the impact of the Covid-19 outbreak on the car market is clear, if we consider the spectacular recover on the 2019 data, shown in the previous two months of 2020. However the first quarter ended with 124.403, up 40.6%.However, a 15-day entry ban to the 30 provinces with metropolitan status was introduced on April 3, as the Covid-19 continued to spread rapidly throughout the Country. Thee effect on sales was sharp, while hidden by the comparison with a record low level shown in April 2019. This year sales were 26.457 (-14.6%).Medium term market directionThe automotive industry is one of the largest industrial sectors in Turkey and is the hub for several European and Japanese manufacturers which invested in production facilities to cover the domestic demand while exporting in Europe, Levant and North Africa.In the last decade, the stability of the market has been compromised with strong fluctuations of Turkish lira which have changed the convenience to export while the domestic market is heavily depending by the economic trend which suffers from the political structure, now concentrated in the hands of a single man.Looking at recent years domestic market trend, it is easy to see strong crisis hitting the market periodically.After registering a sharp drop in 2014 – and recovering in the following years – in the second part of 2017 a new crisis approached the market and in 2018 it collapsed by 35.1%, followed by a 21.2% drop in 2019, due to negative economic environment.In 2020, the market was finally recovering after the huge lost of the previous two years with year-to-date February sales at 74.417, booming 89.6%.Tables with sales figuresIn the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 ModelsThis content is for members only. Visit the site and log in/register to read.

What You May Need to File a Car Accident Injury Claim
Wednesday November 18, 2020

While on the road, the least of your expectations should be a car accident. Car accidents happen every day, caused by several factors, including bad roads, careless driving from other parties, drunk driving, or other causes. Any car accident needs to be looked into carefully for compensation. Whether it’s you who caused it or the […]

Ecuador 2020. Auto market plummets, decreasing sales by over 60%
Wednesday November 18, 2020

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