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Croatia 2020. Renault & Kia stood out in June while the market free-fell 49.6%

Croatian Auto market in June 2020 reported one of the worst trends in Europe, due to its large dependence to tourism, which has been negatively impacted by a Covid-19 second wave. Indeed, 4.150 sales were registered in June (-49.6%), ending the First Half at 17.349 (-44.5%). Kia and Renault surged respectively 63.1% and 36%.Market Trend in JuneAfter collapsing in April (-87.5%) and reporting another sharp drop in May (-76.2%) Croatian new vehicle sales were still disappointing in June, reporting one of the weakest trends in Europe. Although the spread of Covid-19 was somehow limited in Croatia, a Covid-19 second wave is now in place. Indeed, as tourism is one of the crucial factors fuelling car sales in the country, the market has been hugely impacted in June.As a result, 4.150 sales were registered in June (-49.6%), ending the First Half at 17.349, down 44.5% from the previous year.Brand-wise, while Volkswagen and Skoda have somewhat contained the losses in June, Renault reported an impressive +36%, holding 16.1% of market share. However, the best Top 20 brand was Kia – booming 63.1% – leading year to date figures to a positive trend.Post Covid19 Market TrendIn order to counter the Covid-19 outbreak in the country, the Croatian Governament imposed restrictions on business activities, which logically limited the car showroom activity. To worsen the situation, on 22 March an intense earthquake hit Zagreb, causing problems in enforcement of social distancing measures set out by the Government.In this harsh environment, the car market collapsed 46% in March with 2.724 units sold, ending the first quarter with sales at 9.941 (-18.1%).In April the market froze (-87.6%) with 1.084 sales, while an 76.2% drop was reported in May with 2.173 units sold.Medium Terms Market TrendCroatian vehicles market hit the all-time record volume in 2008 at near 90.000 units, before to be swept up by the crisis, with volume rolled down at 27.797 in 2013. Then a new pathway was taken, recovering year after year. Indeed, in 2019 the market signed the sixth consecutive annual gain, reaching a peak of 62.827 units.In 2020, according to data released by the Croatian Minister of Transportation, started on a marginally positive trend, with Year-to-Date February sales at 7.217, up 1.7% from the previous year.Tables with sales figuresIn the tables below we report sales for all Brands and top 10 Manufacturers Group.This content is for members only. Visit the site and log in/register to read.

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