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Global Auto Market 2020. Honda Motor stood out in May (-17.6%)

World Light Vehicles ranking in May 2020 sales aggregated by manufacturer group sees the Toyota Group on top, reaching 12.8% of market share. Hyundai-Kia takes the 4th spot with 8.3% share, while Honda Motor registered the best top 10 performance in May (-17.6%).During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market until to delivering an appropriate customer relation in any side of the World.The Toyota Group is currently on top of the market, registering the best  year to date performance in the Top 10 and after managing to somewhat “contain” the losses compared to the followers in the Covid-19 crisis. Indeed, Toyota Group in May 2020 was reaching 12.8% market share.Therefore, Volkswagen Group takes the second position, largely hit by the Coronavirus pandemic, as over 35% of global sales are concentrated in China. Indeed, the German group has now declined to 10.9% of share, with Year to Date May sales at 2.92 million, down 30.5% from last year.However, Volkswagen Group in recent years was having a great global coverage while managing the brand portfolio quite well. Starting from 10.9% of share in 2010, the Group grew up at a record of 11.9% in 2018 and in 2019 reported 12.2% share, temporarily reaching the market crown.The Hyundai-Kia reached the 4th spot of the ranking, as their mother-country South Korea successfully responded to the Coronavirus outbreak. Indeed, the South Korean group is currently holding 8.3% of market share.Behind, General Motors in May 2020 has therefore slipped in 5th place, losing 28.1% from last years.. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands (selling Opel to PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.1% in 2019.Moreover, we must highlight Honda Motor performance in May, scoring the best top 10 trend (-17.6%) – holding 6.7% of share – overtaking Ford Group.The announced marriage between F.C.A. and P.S.A. – which is likely to occur despite the economic crisis due to Covid-19 – would potentially combine the current 8th and 9th larger manufacturers and should generate the fourth group at global level, with a year to date May 2020 share of 8.9%.Tables with sales figuresIn the tables below we report sales for the top 100 Models last months and year to date.This content is for members only. Visit the site and log in/register to read.

China 2020. Toyota is the best performer in a recovering market
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Chinese Auto Market is recovering after the huge fall reported in the first quarter 2020 and following a -10% in April, finally in May the year-on-year data grew up in double digit. Volkswagen Group, market leader and heavy penalized in Q1 is recovering, while Toyota is the best performer this year, with YTD sales down […]

A funny writer teaches us how to write well (and funny)
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This was a great and easy advice-interview on how to write, from a corporate blog of all places. The advice comes from Scott Dikkers, The Onion’s longest serving editor in chief. If you don’t know The Onion, please read this piece of genius. Below are some verbatim nuggets of gold: 1. Concept is king “Your […]

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