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Cameroon. In 2020 the market suffered a 29.8% drop, Toyota remains the undiscussed leader

Cameroon vehicles market in 2020 reports a sharp drop as the pandemic influences sales. Indeed, 1.446 units were sold Year To Date until August, losing 29.8% compared to last year. Toyota  (-22.3%) maintains the leadership, while Renault was the worst performer, with a 52.7% drop in sales. Meanwhile, Volkswagen reported a 25.7% increase in sales.
Economic Environment
The twin impact of the coronavirus pandemic and collapse in global oil prices will have severely constrained the economy in the first half of the year. Containment measures to halt the spread of the virus at home likely hammered household spending and investment activity.
Moreover, lockdowns abroad, severed global supply chains and muted demand for primary commodities—particularly crude oil—will have squeezed the external sector, spelling trouble for the country’s fiscal and external accounts. Turning to Q3, the situation is still bleak as a series of floods struck the coastal region of the country in mid-August, devastating businesses already battered by the pandemic and destroying infrastructure.
Meanwhile, in other news, on 19 August, the Islamic Development Bank granted USD 27.4 million in financial support to bolster the health system amid the ongoing coronavirus crisis.
Market Trend Year To Date
In Cameroon 1.446 units have been sold until August 2020, reporting a loss of 29.8% compared to last year. This negative trend in the market reflects the impact of the pandemic in the region, where infections started growing again exponentially in May.
Brand-wise, Toyota remains the leader by a very large margin, even with a loss of 22.3%, followed by Ford, gaining 17.6%, and by Renault, reporting the worst top 10 performance by losing 52.7%. The top 10 gainer was Volkswagen, with a 25.7% increase in sales.
Medium Terms Market Trend
Cameroon’ vehicles sector is still populated by imported used vehicles and is facing a negative trend, as new car registrations have declined by 600 near units during the last 3 years. Indeed, the market fell from 3.752 units in 2016 to 3.116 in 2017, while registering a flat performance in 2018 (+1.2% ) at 3.152.
In 2019, the market reported a shy recovery. Indeed, Full-year sales have been 3.279, up 4% from the previous year.
In Q1 2020 657 units were sold, a 16% decrease compared to last year. Subsequently, in the First Half of the year, the market was hit by the COVID-19 pandemic, leading First Half figures to 956 units with a loss of 38.4%.
Tables with sales figures
In the tables below we report sales for the Top 10 Brands

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