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Togo. Market struggles with a 38.8% drop in sales Year to Date in August 2020

Togo vehicles market in 2020 reports a heavy drop as the pandemic influences sales. Indeed, 211 units were sold Year To Date until August, losing 38.8% compared to last year. Toyota  (-29.2%) maintains in leadership while reporting the best top 10 hold, while Peugeot was the worst performer, with a 57.1% drop in sales.
Market Trend Year To Date
In Togo 211 units have been sold until August 2020, reporting a loss of 38.8% compared to last year. This negative trend in the market reflects the impact of the pandemic in the region, where infections reached a peak in April, then stabilized, and started growing again exponentially in July.
Brand-wise, Toyota remains the leader, reporting the best top 10 hold, with a loss of 29.2%, followed by Hyundai, losing 41.9%, and by Nissan, losing 34.9%. The worst top 10 performance was registered by Peugeot, losing 57.1% sales.
Economic Environment
Republic of Togo is a long, thin sliver of territory, lies sandwiched between Ghana and Benin, with a 56km coastline on the Gulf of Guinea, and a similarly short northern border with Burkina Faso. Its population is at least 7.6 million (2016). Since the 1960 independence from France, the country – officially a republic – is under the power of a family, with current President, Faure Gnassingbe, re-elected for a third, five-year term in 2015, which has taken the country underdeveloped and currently among the poorest in entire Africa.
After slowing in 2017, a reflection of political tensions, and a sharp fiscal contraction, Togo’s economic growth picked up in 2018 to 4.9% (2.3% per capita). This recovery was driven largely by the rebound in public investment and robust growth in the services sector.  Growth was mainly driven by the recovery in industrial production and the fairly strong performance of the transport and telecommunications sectors. Increased public investment and private consumption also contributed to this solid performance
Medium Terms Market Trend
In this environment, the local automotive industry still has a marginal rule with most of the market fueled by the import of used vehicles. The new vehicle market is very small, with the all time record hit in 2015 when sales reached 708 units. In 2018, registrations marginally improved from the previous year, ending at 558 (+3%).
However, in 2019 the market was hit by a large drop (-20.4%) with full-year sales at 444.
In Q1 2020 132 units were sold, just a 0.8% decrease compared to last year, illustrating a stable market. Subsequently, in the First Half of the year, the market was hit by the COVID-19 pandemic and 0 units were sold in Q2, leading First Half figures to 132 units with a loss of 50.4%.

TED talk notes #1, James Cameron: Before Avatar…a curious boy
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I’m adding more TED talk notes to my master list. The talks themselves are rather dated by TED standards (circa 2015 and earlier), but I just discovered them while going through some old files…so they’re new to the blog 🙂 NOTES grew up in Canada, then California as a boy, he liked to draw, loved […]

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Tables with sales figures
In the tables below we report sales for the Top 10 Brands

Canada Autos Market Report 2010-2025
Saturday October 10, 2020

Canada Autos Market Report 2010-2025 features historical data and insights plus professional forecast on new vehicles sales by type, manufacturer, brand and model providing an easy-to-use picture of current and future competitive landscape. Research Contents Focus2move Automotive Market Reports provide a comprehensive and extensive overview about this market including information on the cars and light commercial market size, […]

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