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Honduras 2020. Nissan holds 21.4% share in a market steadily down 24.8%

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UK Car Market Research [2020]
Sunday December 13, 2020

The UK vehicle market is going through a troublesome period with a combination of new and used car deals down for a third progressive year in 2020. There is no expectation of an improved condition presently owing to the COVID-19 situation. Dealers will have to rethink the best way forward for handling both the new […]

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Why Focus2Move
Monday April 12, 2021

We are a team of professional experts totally focusing our energies, experience and knowledge on tracking the motorcycles industry sales evolution keeping the base trends and future challenges.    Unique Data We have purchased new vehicles sales figures on all available countries in the World and can track – on monthly basis – the sales […]

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Honduras Vehicles Market in 2020 is still heavily hampered by COVID-19 as cases have been high since June. Indeed, 500 units have been sold in September (-46.7%), leading Year to Date sales at 6.102 units (-24.8%). Nissan remains the leader in the market with 21.4% market share.
Economic Environment
The economy is set to have contracted again in Q3. In August, economic activity fell for the sixth month running, albeit at the softest pace since the crisis began in March, on the back of declining activity in the mining and quarrying, hotels and restaurants, construction, and transport and storage sectors.
Moreover, in July–August, merchandise imports continued to fall and private-sector credit growth softened—easing to an over nine-year low in August—pointing to weakened domestic demand. Turning to Q4, prospects remain grim amid a worldwide surge in new Covid-19 cases and a still-elevated number of new cases domestically.
Meanwhile, on 30 October, the government reached an agreement with the IMF on the third review of the Fund’s Stand-by Arrangement and Stand-by Credit Facility. Consequently, around USD 88 million will be disbursed to support the government’s economic policies.
Market Trend Year to Date
The Honduras vehicle market is still in a very difficult position as COVID-19 cases have remained high in the country since June, and have not yet decreased significantly. Indeed, 500 units have been sold in September (-46.7%), leading Year to Date sales at 6.102 units, a 24.8% decrease compared to 2019.
Brand-wise, Nissan maintains the leadership in the market with a 21.4% market share, followed by Toyota with 18.9% and further below by Ford with 8.4% share.
Medium-Term Market Trend
Honduras vehicles market in recent years hit the all-time record in 2015, at the end of the too-fast growth. Then inexorably sales declined. In 2017, new vehicle sales have marginally recovered after the deep fall reported in the previous year, with annual sales at 11.712 (+19.5%). In 2018, the market kept recovering in double-digits, ending the year at 12.974, up 10.8%.
In 2019, the vehicle market is slipping down again. Indeed, sales in 2019 have been 10.499, losing 11.7% from last year.
In Q1 2020 2.855 units have been sold, a 1.3% decrease, falling to a 19.8% decrease in First Half sales, with 4.633 units sold.

Zimbabwe 2020. Market maintains a slow recovery, reporting a 11.9% decline in Year to Date sales in September
Wednesday November 11, 2020

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Tables with sales figures
In the tables below we report sales for the Top 10 Brands

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